Technical SEO
A systematic technical SEO framework — crawling, indexing, structured data and Core Web Vitals — built to remove the barriers stopping a search engine from ranking a site on its actual merit.
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Avg. organic traffic growth0
Avg. Lighthouse performance score0
Ranking factors audited per engagementProject Overview
Good content on a site search engines can't crawl, index or render properly never gets the chance to rank. This is the technical SEO framework applied before any keyword or content work begins — the same systematic pass across crawling, indexing, structured data and page speed, adapted to whatever a site's specific technical debt turns out to be.
It's the foundation underneath engagements like Miled Andos and Cosmedent, and it's applied the same way regardless of industry, because the barriers between good content and search visibility are almost always the same handful of technical problems.
At a glance
- TypeStandard technical SEO framework
- Applied toEvery new SEO engagement
- Core toolsScreaming Frog, Search Console
- SequencingRuns before content or on-page work
Owning the Foundation Before Anything Else Ships
I run the technical audit and remediation on every SEO engagement before any content, keyword or on-page work begins, and keep monitoring it for as long as the engagement continues.
- Run the full technical audit — crawl, log files, index coverage — before any content work begins.
- Own site architecture, internal linking and canonicalization decisions.
- Implement and validate structured data across every content type.
- Maintain robots.txt and sitemap configuration as each site evolves.
- Monitor Core Web Vitals and catch regressions before they affect rankings.
Diagnosing Before Touching Anything
Every engagement starts with a full crawl in Screaming Frog, server log file analysis to see what Googlebot actually requests versus what it should be requesting, and a review of every open issue in Search Console's index coverage report.
Those three sources are cross-referenced against each other rather than trusted individually, since a crawl alone can't show wasted crawl budget, and Search Console alone can't show why a page isn't being crawled in the first place.
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Ranking factors audited0
Data sources cross-referenced0
Sites get a full baseline before content workSpeed as a Ranking Factor, Not an Afterthought
Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint are treated as launch blockers, not metrics to revisit later. Remediation covers image compression and lazy-loading, a deliberate font-loading strategy, deferred non-critical JavaScript and faster server response times.
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Avg. Largest Contentful Paint after fixes0
Avg. Cumulative Layout Shift after fixes0
Avg. Interaction to Next Paint after fixesStructured Around Search Intent, Not the Org Chart
Deep, nested hierarchies get flattened so priority pages sit within a few clicks of the homepage, and near-duplicate category pages get consolidated instead of left to compete against each other for the same search terms.
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Avg. click depth to any page, down from 6+0
Fewer top-level categories after consolidation0
Pages reachable within 3 clicksSpending Crawl Budget on Pages That Matter
Log file analysis reveals where Googlebot's time is actually going — often faceted navigation, session parameters or infinite calendar-style pages — and those paths get blocked or consolidated so crawl budget reaches the pages that are meant to rank.
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Less crawl budget wasted on non-indexable URLs0
Broken links & redirect chains fixed0
Priority pages confirmed crawlable in log filesCleaning Up Index Bloat
Thin and duplicate pages get a deliberate noindexinstead of being left to dilute the site's overall quality signal, and every "Discovered — currently not indexed" or "Crawled — currently not indexed" issue in Search Console gets traced back to an actual cause rather than resubmitted and hoped away.
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Reduction in indexed low-value pages0
Index coverage issue types resolved0
Priority pages confirmed indexedA First-Class Part of the Build
Every implementation uses JSON-LD rather than deprecated microdata, and nothing ships without being validated against Google's Rich Results Test and Schema.org's own validator first.
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JSON-LD, not deprecated microdata0
Rich Results Test pass rate0
Content types with structured dataThe Catalog Behind Every Engagement
LocalBusiness or MedicalBusiness for service-based sites, Review andFAQPage for trust and extra search real estate,BreadcrumbList for hierarchy, andArticle for blog and content pages — deployed based on what each site actually needs.
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Schema types in the standard library0
Avg. keywords earning rich snippets0
Schema validated before launchDirecting Link Equity on Purpose
Contextual links between related pages do more work than a nav menu alone, so priority pages get linked in from relevant content hubs instead of relying on visitors — or Googlebot — to find them by chance.
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Pages linked from a relevant contextual hub0
More link equity reaching priority pages0
New contextual links added per engagementOne URL Per Topic, Not Five Competing for It
Parameter-driven URLs, paginated series and the near-duplicate pages page builders love to generate all get a clear canonical tag pointing to a single preferred version, so link equity consolidates instead of splitting across variants that all rank worse than one strong page would.
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Duplicate URL groups canonicalized0
Common duplication patterns resolved0
Canonical version enforced per topicBlocking Only What Should Never Be Indexed
Most sites arrive either blocking the CSS and JavaScript Google needs to render the page properly, or leaving staging and admin paths wide open. The fix is a minimal, intentional file that blocks exactly what shouldn't be crawled and nothing else.
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Sites reviewed for robots.txt misconfiguration0
Avg. critical blocking errors found per site0
Renderable resources unblocked for crawlersKept in Sync, Not Maintained by Hand
XML sitemaps are segmented by content type — pages, posts, images — generated automatically as content changes, and submitted and monitored in Search Console so indexing errors surface immediately instead of months later.
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Sitemaps auto-generated and kept in sync0
Sitemap segments per site0
Priority URLs submitted and monitoredMonitoring So Fixes Don't Quietly Regress
A monthly technical health check and a weekly Search Console review catch regressions — a new plugin slowing the site down, a template change breaking canonical tags — before they have a chance to affect rankings.
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Sites monitored for Core Web Vitals regressionsAveraged Across Engagements
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Avg. organic traffic growth0
Avg. Lighthouse performance score0
Ranking factors audited per engagement0
Rich Results Test pass rateA Look at the Build
Full screenshots are being prepared for publication as new engagements continue to launch.
Technologies
Is Your Site Fighting Search Engines Instead of Ranking?
I run the same technical audit and remediation — crawling, indexing, structured data and Core Web Vitals — before any content or keyword strategy work begins.